John Philip Martelotti

Publicis Groupe | New York, NY

January 2024 – Present

• Spearheaded strategy development for Fortune 500 companies and top-tier luxury brands, generating over $1 million in annual revenue growth through targeted initiatives.
• Led strategic initiatives at Miele US, developing and executing a $200MM plan across digital channels, retail activations, and product integrations, resulting in a 10% increase in consumer engagement and purchasing.
• Directed $200M+ in media investments across retail, product, and teams for luxury accounts, optimizing media strategies to consistently deliver 10%+ ROI.
• Engineered audience segmentation strategies to expand the luxury brand consumer base and penetrate new markets, driving significant market share expansion.
• Analyzed marketplace data and category trends to catalyze innovation, resulting in a 15% efficiency increase through data-driven media executions.
• Partnered with the business development team to craft research-backed pitches that unveiled unique value propositions, accelerating client acquisition and retention.

Publicis Groupe | New York, NY

January 2022 – December 2023

• Acquired major new accounts, including several Fortune 500 companies, delivering over $1.3 billion in new billings through strategic business development initiatives.
• Optimized $100M+ marketing budgets for financial services brands, ensuring efficient allocation to maximize ROI.
• Orchestrated the U.S. onboarding process of luxury brands as global clients, harmonizing data governance and compliance across 50+ markets.
• Engineered growth models that yielded an 8%+ increase in sales conversions for premium brands, leveraging data-driven insights.
• Championed a $30M+ strategic sponsorship with PGA for the Travelers Championship Tournament, enhancing brand visibility and engagement.

Publicis Groupe | New York, NY

April 2021 – December 2021

• Directed a $50M+ annual budget for financial services clients, executing a brand campaign that achieved a 50%+ increase in lead generation.
• Pioneered brand-lift studies for financial services clients, demonstrating significant year-over-year awareness gains with a new millennial target audience.
• Streamlined the onboarding process for interns and new hires, ensuring seamless transitions and swift integration into the company culture.

Publicis Groupe | New York, NY

April 2019 – March 2021

• Contributed to national and local strategic planning across multiple channels, directly impacting the success of mid- and lower-funnel campaigns.
• Collaborated with cross-functional teams to streamline campaign execution, enhancing strategic alignment for faster turnaround time.
• Authored and presented comprehensive strategic plans outlining objectives and in-depth marketplace analysis, influencing senior leadership decisions.