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J.P Martelotti

Luxury Business & Strategy Expert

Associate Director, Strategy & Business Development

Publicis Groupe, New York, NY | Jan 2024 – 2025

  • Spearheaded strategy development for Fortune 500 companies and top-tier luxury brands, generating over $1 million in annual revenue growth through targeted initiatives.
  • Directed $200M+ in strategic initiatives, partnering with cross-functional teams to deliver 10%+ ROI and exceed revenue targets by 6%.
  • Developed audience segmentation models that increased conversion rates by 12% and expanded the luxury consumer base into new markets.
  • Analyzed marketplace data and category trends to catalyze innovation, resulting in a 15% efficiency increase through data-driven media executions.
  • Partnered with the business development team to craft research-backed pitches that unveiled unique value propositions, accelerating client acquisition and retention.

Manager, Strategy & Business Development

Publicis Groupe, New York, NY | Jan 2022 – Dec 2023

  • Acquired major new accounts, including several Fortune 500 companies, delivering over $1.3 billion in new billings through strategic business development initiatives.
  • Optimized $100M+ marketing budgets for financial services brands, ensuring efficient allocation to maximize ROI.
  • Orchestrated the US onboarding process for several luxury brands across 50+ markets, implementing streamlined processes to ensure data harmonization and compliance.
  • Engineered growth models that yielded an 8%+ increase in sales conversions for premium brands, leveraging data-driven insights.
  • Led a $30M+ strategic sponsorship with PGA for the Travelers Championship Tournament, enhancing brand visibility and engagement.

Senior Associate, Strategy & Planning

Publicis Groupe, New York, NY | Apr 2021 – Dec 2021

  • Managed a $50M+ annual budget for financial services clients, executing a brand campaign that achieved a 50%+ increase in lead generation.
  • Implemented brand-lift studies for financial services clients, demonstrating significant year-over-year awareness gains with a new millennial target audience.
  • Streamlined the onboarding process for interns and new hires, ensuring seamless transitions and swift integration into the company culture.

Associate, Strategy & Planning

Publicis Groupe, New York, NY | Apr 2019 – Mar 2021

  • Contributed to national and local strategic planning across multiple channels, directly impacting the success of mid- and lower-funnel campaigns.
  • Collaborated with cross-functional teams to streamline campaign execution, enhancing strategic alignment for faster turnaround time.
  • Developed and presented comprehensive strategies for client proposals and internal projects.